We attach particular importance to maintaining the trust of Consumers,
Partners and Shareholders.
In our work, we are looking for a balance between economic, environmental and social aspects of the operation, following the idea of socially responsible business and sustainable development.
We try our best to meet the expectations of a good, environmentally and consumer friendly products, labour rights, environmental protection as well as technological and ethical standards. We follow the principles of professionalism and business integrity. We pay attention to the clarity of the organisational structure and reliability of operation.
In all areas of activity we are open to dialogue with the shareholders and take action in line with their expectations. Thanks to that we base relations with Consumers, Suppliers, Investors and local Community on mutual trust and respect.
Fulfilling the role
of a responsible manufacturer, employer and member of the local community, we
participate in educational sports projects.
We also actively support initiatives related to the development of
We work with scientific and research institutions, including the Institute of Fermentation Technology and Microbiology at the Łódź University of Technology. We invest in development projects, innovative technologies and market research. On the basis of these analyses, we hope that we are even more reliable in the role of wine industry leader.
are also participating in a number of prestigious trade fair events. On the
occasion of the 25th anniversary of the first partially free
elections in 1989, we held a special party organised by the Embassy of the
Republic of Poland in Madrid, in its gardens, in collaboration with the
Agricultural Market Agency. The Cydr Lubelski brand was a partner of the event promoting
Polish food and export potential of Polish producers of agri-food.
In Biłgoraj, where our Production Facility is located, we support the construction project of the “City on the Route of Borderland Cultures” creating a multi-dimensional basis for new directions of development of tourism in the region.
The central place of the “Borderland City” is to be the Fair Market with the Town Hall, hotel and catering services centre. The Jewish Market with the Singer Museum is planned in the northern edge. Both complexes will be connected by the Walking Route. The plans also provide for the location of a historic wooden church, the Orthodox church, sports and recreation complex as well as the revitalisation of the Nowakowski Park. The “Borderland City” is to be a magnet for tourists as well as the market in Kazimierz Dolny and Sandomierz. The project is coordinated by the Biłgoraj XXI Foundation: http://www.bilgoraj21.pl/
The Biłgoraj Land Local Fund Foundation: http://www.flzb.lbl.pl/ - is an independent, non-political philanthropic organisation operating in the area of the Biłgoraj poviat and Zwierzyniec commune, based on American patterns of community foundation. It raises and grants funds to improve the living conditions of the local community, including for:
In 1999-2013, the Foundation gave the local community PLN 2,043,495.93 in the form of scholarships (PLN 1,142,490), grants (PLN 747,500) and donations (PLN 153,505.93).
The idea of socially responsible business and sustainable development is also implemented by AMBRA brands
Since 2013, together with the Students’ Sports Club SMS in Łódź, we have been looking for young talent during the nationwide Piccolo Cup football tournament for children’s teams. The sports competition on the fields of the Kazimierz Górski School of the Sports Championship in Łódź is proudly supported by the players of the Widzew Łódź club and the main sponsor - the Piccolo brand.
In the autumn of 2013, we conducted a promotional campaign under the banner of “Piccolo adds reflection to children”. We added colourful and reflective bands to our limited series of Piccolo drinks, encouraging children to learn the rules of proper road use, and we actively join the discussion about child safety.
the carnival in 2014, together with Anna Baćmaga, art therapist and originator
of the ART-RECYCLING Academy, we promoted the idea of upcycling: transformation
of unnecessary things and giving them new purpose. We created four spectacular
carnival creations from recycled materials.
are a sponsor of Warsaw Design Fair PATTERNS: http://wzorytargi.pl/
“We want to shorten the distance between the designer and the client. (…) We
would like art, which industrial design is, to have the best conditions for
development and prosperity. We are searching for and invite to collaborate with
young and talented designers. We support small, craft brands and appreciate the
uniqueness of both form and quality” - we read in the manifesto of this
of the Culture - Inne Brzmienia Art’n’Music Festival: http://www.innebrzmienia.pl/ - the
biggest music event in the Lublin region - a multidisciplinary festival
featuring artists of the world music, jazz, rock, reggae, electro, and
classical music scene. Organisers are most inspired by what is in between,
somewhere on the border of genres, traditions and cultural influences. Thus,
the idea of the festival combines people who in music are looking for originality
and high quality, and are opposed to succumbing to the popular trends and